Global Leaders in Bitcoin Adoption

In recent years, a number of pioneering companies in the G7 and allied (Five Eyes) countries have embraced Bitcoin as a core strategic asset. These include treasury-focused firms, exchanges, and even city-wide initiatives that leverage Bitcoin for innovation.

Bitcoin Adoption in the United States

United States: MicroStrategy and BTC Inc.

The United States hosts some of the most prominent corporate Bitcoin adopters. MicroStrategy, Inc. (Nasdaq: MSTR) – which rebranded as Strategy in 2025 – is widely known as “the largest corporate holder of bitcoin and the world’s first Bitcoin Treasury Company.” Under CEO Michael Saylor’s leadership, MicroStrategy began buying Bitcoin in 2020 and has continued aggressive accumulation ever since. As of 2025, MicroStrategy/Strategy has amassed well over half a million bitcoins (Strategy BTC Holdings), far more than any other public company, reflecting its view of Bitcoin as a long-term treasury asset.

Alongside MicroStrategy, the U.S. has major Bitcoin advocacy and media operations. BTC Inc. (often called “Bitcoin Inc.”) is the parent company of Bitcoin Magazine and the Bitcoin Conference. Bitcoin Magazine, founded in 2012, is “the oldest and most established source of news, information, and expert commentary on Bitcoin.” BTC Inc. also organizes large industry events, such as The Bitcoin Conference, touted as “the world’s largest gathering of bitcoiners,” drawing thousands of attendees each year. Through publishing and events, BTC Inc. educates institutional and individual audiences about Bitcoin.

In short, the U.S. market features both heavyweight corporate treasuries (MicroStrategy) and Bitcoin-focused enterprises (BTC Inc.) that together set the tone for corporate adoption.

Bitcoin Adoption in the UK

United Kingdom: B HODL PLC

B HODL PLC (London, Aquis: HODL) is the first UK-listed Bitcoin treasury company. B HODL’s strategy is explicitly “Bitcoin accumulation and revenue generation”: it holds Bitcoin on its balance sheet and runs Lightning Network infrastructure to earn fees (BHODL BTC HOLDINGS).

According to the company, it is “dedicated to generating low-risk, sustainable revenue through operational activities focused on the acquisition, accumulation, and management of Bitcoin,” primarily by operating Lightning nodes that charge fees for routing transactions. In effect, B HODL uses its Bitcoin treasury both to earn on transactions and to provide liquidity to the Lightning Network, advancing Bitcoin’s scalability while offering investors transparent Bitcoin exposure.

Notably, B HODL’s management team includes veterans from leading Bitcoin firms (including Isle-of-Man‑based CoinCorner), reflecting the UK crypto community’s expertise. The Isle of Man itself has become a bitcoin-friendly hub. For example, CoinCorner has facilitated Bitcoin access since 2014 and reports having helped over 350,000 users worldwide to buy or sell Bitcoin. The company works closely with local regulators on Bitcoin regulation and education, and even launched a “Bolt Card” – the world’s first contactless Bitcoin Lightning card – to improve user-friendly Bitcoin payments. This ecosystem of talent (e.g., CoinCorner alumni at B HODL) and supportive regulation illustrates how the British sphere is nurturing Bitcoin services.

Bitcoin Adoption in Canada

Canada: Bitcoin Treasury Corporation (BTCT)

In North America, Bitcoin Treasury Corporation (BTCT) is a Canadian example of a dedicated Bitcoin strategy firm. BTCT (TSXV: BTCT; OTCQX: BTCFF) is a “Bitcoin-native” company whose mission is to build shareholder value in Bitcoin by accumulating a significant Bitcoin inventory and deploying it across innovative Bitcoin services.

The company went public in June 2025 specifically to give Canadian investors exposure to a Bitcoin treasury strategy. BTCT aims to “grow Bitcoin per Share (BPS)” over time via strategic finance, lending, and liquidity services. By pooling a large Bitcoin reserve under corporate governance, BTCT provides a transparent, institutional-grade vehicle for Bitcoin investment in Canada. This mirrors similar treasury-accumulation models seen elsewhere, signaling growing institutionalization of Bitcoin in Canada.

Bitcoin Adoption in Japan

Japan: Metaplanet

In Asia, Metaplanet Inc. (Tokyo: 3350) is Japan’s flagship Bitcoin treasury company. Metaplanet describes itself as “Japan’s premier Bitcoin treasury strategy company and the nation’s largest corporate holder of Bitcoin.” It has rapidly expanded Bitcoin operations with subsidiaries like Bitcoin Japan Inc. and Metaplanet Income Corp. to handle media and financial products (Metaplanet BTC Holdings).

Metaplanet’s Bitcoin holdings recently surpassed 20,000 BTC, and the company planned a ¥204 billion share sale to buy more, making it the world’s 6th-largest Bitcoin treasury company by holdings. The firm also operates a Japanese edition of Bitcoin Magazine, highlighting its media and education initiatives.

Bitcoin Adoption in Euro Zone

Europe (Eurozone): Treasury B.V.

Although Europe has been slower in corporate Bitcoin adoption, new entrants are emerging. Treasury B.V., a Dutch firm, bills itself as “Europe’s pioneering euro-denominated Bitcoin treasury company.” Its goal is to create a liquid, institutional-grade vehicle for Bitcoin investment denominated in euros, bridging traditional finance and digital gold.

Treasury raised over €126 million in initial funding and transparently holds BTC, offering European investors Bitcoin exposure on familiar terms. Its existence signals a shift toward Europe-specific Bitcoin investment products, acknowledging Bitcoin’s role as a strategic asset.

Switzerland: Lugano’s Plan ₿

Europe has a notable city-level Bitcoin initiative: Plan ₿ in Lugano, Switzerland. Plan ₿ is a collaboration between the City of Lugano and stablecoin issuer Tether, aimed at making Lugano “the European hub for Bitcoin, blockchain, and decentralized technologies.”

Under Plan ₿, 100% of city taxes and fines can be paid in Bitcoin or Tether, and hundreds of merchants (cafés, shops, even a soccer club) accept BTC and USD₮. Plan ₿ also emphasizes sustainable Bitcoin mining, supporting projects that “integrate mining into local food infrastructure, repurposing excess energy for digital innovation.” By backing renewable mining projects and widespread crypto-friendly adoption, Lugano showcases how sub-national governments can actively promote Bitcoin infrastructure and usage.

These companies and initiatives demonstrate how serious investors and institutions worldwide are treating Bitcoin as a core asset. From B HODL and BTCT’s treasury strategies to Plan ₿ Lugano’s citywide adoption and Metaplanet’s corporate Bitcoin arm, the common theme is the integration of Bitcoin into financial infrastructure. Each entity provides a model: either by holding large Bitcoin reserves on a regulated balance sheet, deploying Bitcoin infrastructure (like Lightning nodes), or building educational/media platforms around Bitcoin.

Explore Global Corporate Bitcoin Holdings:
https://app.houseofbitcoin.com